Discovery
Plotting & planning
Map seasonal, life-stage, and horizon trends across family, kids, pregnancy, and home — spot opportunities and goals for Smudge.
Use this board when browsing Maisonette, competitors, or Pinterest — capture what's rising, what age it serves, and what you want Smudge to achieve. Strong ideas can move to Products or Launch later.
Seasonal
Spring drop, holiday gifting, back-to-school — what’s rising in the market?
Age & stage
Pregnancy → baby → toddler → family — needs by life stage
Time-based
Next month, quarter, or year — goals and launches on your horizon